Duncan's of Deeside Acquisition
News

Duncan's of Deeside Acquisition

1st February 2025

We are excited to announce that Dean's of Huntly has acquired Duncan’s of Deeside, a traditional Scottish hand-baked shortbread company. Paul Duncan, Co-Owner and Managing Director of Duncan’s of Deeside, will be staying with the combined businesses to help deliver the next phase of growth. The strategic rationale for the deal includes enhanced market share in the premium shortbread sector and the ability to leverage the combined business’ expertise and synergies.

“The acquisition of Duncan’s of Deeside enables us to build on our recent successful organic growth by acquiring a well-established, high-quality business in the shortbread market. We are excited to build on the successful journey begun by the Duncan family and their team. ” - Bill Dean, Managing Director of Dean's of Huntly

“We are very excited to work with the Dean’s of Huntly team to deliver the next exciting phase of growth for the combined businesses.” - Paul Duncan, Managing Director of Duncan's of Deeside

Whilst this is not the end of the story for Duncans of Deeside, it is the closing of a chapter for Dean’s and Duncan's as stand-alone businesses. A new chapter begins with both companies and brands coming together for a new future.